You can’t say that Sweden doesn’t take Eurovision seriously. Melodifestivalen involves most of Sweden’s major artists and a few months of prime time Saturday airtime. With the amount of effort Sweden puts in they should be winning every year, but they’re not. What’s been going wrong?
Last year it was the jury that sent Charlotte Perrelli to Belgrade with ‘Hero’. It’s arguable that ‘Empty Room’ by Sanna Nielsen would have done a lot better. This year the jury would have chosen ‘Hope & Glory by Måns Zelmerlöw but the public vote shot ‘La Voix’ to the top of the scoreboard and the winning song.
The United Kingdom languished at the bottom of the scoreboard for years before they decided something really needed to be done. Sweden have come very low two years in a row. Perhaps a change may now be due.